I didn't title this post 'hello' because I couldn't think
of anything better. In fact, the word hello is the purpose of this entire post.
I wanted to make a point to pause and say hello before we go any further.
You may have noticed this blog is a new social/digital
channel for CUNA Mutual Group. We needed a venue to post more in-depth analysis and content beyond what 140 characters or a traditional social media post would
allow. Next week at GAC and beyond, we will feature leaders and experts,
industry knowledge and expertise and our thoughts in general on a variety of
topics relevant to the industry here.
But first, hello!
In an increasingly efficient digital world, it's easy to
forget we're still just humans talking to other humans. I read an article today
about how the word 'hello' is the most valuable word in the ecology of human
interaction. It was a good reminder about the human-centered element of
connection that is so important to both of us here on this social media team.
I am a fan of digital media. I see it as a convenience
and an extension of real-life face to face connections, rather than a replacement or estrangement of human connection. But like any connection, you still have
to make an effort to humanize it. Sometimes all it takes is a real and
heartfelt 'hello!'
In fact, when I first met Michael Ogden here at CUNA Mutual, I was struck by his habit of always pausing to say 'hello, how are
you?' before asking what he needed of his coworkers. We all find ourselves 'too busy' in the day-to-day of our work, and
honestly, sadly, I'd never seen anyone do that in my professional career thus
far. When I asked him why he does it, he passed it off as manners and a product
of how and where he grew up...but I suspect there's more to it. Like me, like
all of us humans, we seek real and genuine connections regardless of whether
we're on a beach in Maui or the board room on Monday. If we can get closer with 'hello,' it is worth billions.
"In a world of frenetic behavior and evident signs of pain and struggle, “Hello” paves the way towards connection. Yes, it can be a cursory pleasantry, but it can also be an entryway into something much more."
So, in conclusion, hello, welcome to our blog, we hope to
see you again soon!
Full article from Fast Company: The Most Valuable Word in the Economy of Human Interaction
