Monday, February 9, 2015

Welcome to TruStage Connect: My name is Michelle, what can I assist you with today?

We want to make the experience of evaluating and choosing an insurance plan that best fits each individual's needs easier and more streamlined. This is the driving motivation behind our most recent project: TruStage Connect.

We are excited to announce we have launched a new, real-time service to help simplify the purchase of personal insurance products for credit union members. 

TruStage Connect is a live video and text chat for the life and accidental death and dismemberment insurance offered through It also leverages the expertise of licensed insurance agents who can share their screen with the consumer to help them navigate the website to shop for insurance.

“Expanding the TruStage customer experience to include live chat is a direct reflection of our continued focus on today’s consumer,” said Susan Sachatello, senior vice president, TruStage. “We care about making it easier for them to evaluate and choose insurance that best fits their needs. Through live chat, our licensed experts simplify the task of choosing and buying life insurance.”

The new live video chat service is one of the first of its kind in the insurance industry, connecting consumers with a licensed agent as they browse the website to shop for insurance products. It’s also the latest example of CUNA Mutual Group's ongoing commitment to consumer-focused initiatives and innovation.  

“Today’s consumer has high expectations based on their experiences with retail consumer brands,” said Sachatello. “TruStage Connect is one more way we're delivering on those expectations and making it even simpler for credit union members to protect their families.”

About TruStage

Protecting more than 15 million members, TruStage insurance products and programs include, auto, home, life, accidental death and dismemberment and health insurance. They’re available to credit union members across the U.S. and offer them compelling and successful ways to build financial security for their families. Credit union members seeking more information can contact TruStage at 888.888.0375.