March 10, 2016

Our Ethics Reflect the Movement We Serve


At CUNA Mutual Group, we're honored to be part of The Ethisphere® Institute's 2016 class of World's Most Ethical Companies® -- a distinction we're thrilled to have earned for the third time.

This means a lot to us because it's something that sets the industry we serve apart from others offering financial services.

According to our CEO Bob Trunzo, ethics are part of what drives us every day as we work to help more than 16 million people build better financial futures:
"We thank our employees, partners and customers for keeping their commitment to people at the center of business decisions." ~ Bob Trunzo, CEO, CUNA Mutual Group
As Bob mentioned in a post on Monday, we've been focused on ethics from the beginning, and that's something we share with credit unions. As you know, the movement sparked in the 1930s with a focus on doing what's right, fair and in the best interest of American consumers.

The legacy of this is an industry that still holds to the same values -- values that matter as much to American consumers today as they may have then: According to Trade Extensions, 80 percent of consumers believe it's important for companies and brands to behave ethically, while price, value and quality also influence their purchasing decisions.

Credit unions offer all of these in relevant and meaningful ways to today's consumers and members, who rank the movement No. 1 for customer trust and experience, according to 2015 research.

In short, we're proud to serve an industry that's known for ethics, fair practices and the concept of "people helping people." And, we're honored by this week's distinction for three reasons:
  1. We care about doing the right things, the right ways for the right reasons.
  2. We see one of the best examples of ethics every day in the movement we serve.
  3. We know that your choice in business partners matters almost as much as your members' do.

We know why your members choose the credit union difference, as the video below shows.

Why is being part of an ethical movement important to you?