By Rich Trace
Today's consumers
rely on technology more than ever to make their everyday lives easier. Meeting
their growing demand for convenience is dramatically changing how they do
business with you. But, in today’s convenience economy, don’t make the mistake
of thinking that only the member benefits from a streamlined, digital
experience.
Every digital
interaction creates a unique data point, and today’s tech-centric lifestyles
are creating massive amounts of data. Companies have come to understand that
all this (big) data creates a roadmap to consumer tendencies and behaviors.
This information can be critical to studying your members, identifying their
needs and preferences and developing strategies to be there for them when and
how they want.
With the explosion
in swipes, clicks and third party sources, the ability to research patterns and
make educated guesses on future actions has become much more of a reality.
Learn why data
analytics has become so important today and the five major considerations
credit unions face when implanting a data analytics strategy. Read the full
article here.
