We announced, today, that Baxter Credit Union (BCU) and Coastal Credit Union will partner with CUNA Mutual AdvantEdge Analytics (AdvantEdge Analytics) to implement their integrated data and analytics services to better serve members. Both credit unions have signed on as charter members to provide strategic guidance that will
bring further collaboration and sharpen AdvantEdge Analytics’ vision and its future product development roadmap. The partnership with AdvantEdge Analytics will focus on building industry best practices with data insights that will better anticipate member needs, expand channels and strengthen product development for the future. “This will bring great value to our industry as we build and expand our data capabilities and best practices,” said Tim Peterson, president, AdvantEdge Analytics. “We are excited to work together to build and expand member insights and identify growth opportunities to help these organizations support their members’ financial security.”
To read the full press release, click here.
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