Tuesday, August 8, 2017

Celebrate Summer and the Credit Union Difference with #CUVacay!

Summer is still here. And, for many American families, there's still time to celebrate it as we all inch closer to the 2017-18 school year. Whether it's enjoying a few days of fun in the sun, a back yard cookout, a long weekend away or something else, many of us will be hitting the road to spend time with friends and family this month.

AAA reports that the old school family road trip is the most popular vacation for families who travel this year.  And, multiple sources report family travel trends for Generation Z, Millennials, Generation X and Boomers that suggest multi-generational domestic trips are a "thing" this year.

With this in mind, TruStage has joined forces with CU Solutions Group to help connect -- and celebrate -- the last weeks of summer this year through a social media sweepstakes.

Entering is simple: You post a vacation photo with #CUVacay to Instagram, Facebook or Twitter. Every day until Aug. 21, over 100 people, as many as five times per day, will be chosen at random from photos posted to these social media sites to win a $100 Visa gift card.

"We know it's invaluable for credit unions to connect with people in ways that fit their lives, and nothing does this quite like social media," said Susan Sachatello, senior vice president, TruStage.

As part of a new media partnership between TruStage and CU Solutions Group, the photo contest will also be featured as part of a national ad campaign running via GSTV at gas stations and travel centers across the country. These ads highlight an exclusive credit union member auto and home insurance discount available through TruStage.

"We're weaving the #CUVacay sweepstakes in with strategically placed advertising to help connect people with their local credit unions while they're traveling -- or waiting to complete everyday tasks, like pumping gas," said Sachatello. "It's one more way we can all celebrate summer and highlight the credit union difference."

To read more about the program, click here for the press release or here for the contest rules.

So, will we #CUVacay on social this month? We hope so!