Tuesday, September 26, 2017

TruStage® Online Term Life Solution Exceeds $1 Billion in Coverage Just 10 Months After Introduction

During National Life Insurance Awareness Month, Strong Momentum Underscores Demand for Affordable, Easy-to-Purchase Life Insurance Coverage

TruStage, our consumer brand, announced today its simplified-issue term life product has exceeded $1 billion in consumer coverage—double the amount since July. Unveiled in November 2016, TruStage has expanded its coverage across 49 states as one of the first insurers to offer a term life insurance product to consumers on a completely online platform.

TruStage’s simplified-issue term life insurance product offers customers a digital, automated application process that can be completed in minutes. Customers must answer just two health questions for TruStage’s entirely automated underwriting platform to generate an instant decision.

“Rapidly increasing adoption of our simplified-issue term life insurance product by middle market consumers clearly validates their interest in insurance that is user-friendly, affordable, and convenient to buy,” said Susan Sachatello, senior vice president, TruStage. “Purchasing life insurance is an inherently emotional decision, but with TruStage, it can be as simple as many retail purchases.”

To read the full press release, click here.
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