Tuesday, December 5, 2017

TruStage, our consumer brand, announced the launch of its new entirely digital simplified-issue whole life insurance product today. The product is available to consumers after answering just a few questions and delivering an automated underwriting decision within minutes.

TruStage is among the first insurers to bring a fully digital whole life insurance product to market. This follows the success of its similar simplified-issue term life product launched in June 2016, which is available in 49 states with more than $1 billion in issued coverage in less than one year. 

“We want to continue to fill the sizable need for accessible, user-friendly life insurance in the market,” said Susan Sachatello, senior vice president, TruStage. “Expanding on the tremendous momentum of our simplified term life insurance product launched just one year ago, we seek to further grow our offerings to make it simple and easy for consumers to secure coverage that protects families and meets their specific needs.

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