TruStage, our consumer brand,
announced the launch of its new entirely digital simplified-issue whole life
insurance product today. The product is available to consumers after answering
just a few questions and delivering an automated underwriting decision within minutes.
TruStage is
among the first insurers to bring a fully digital whole life insurance product
to market. This follows the success of its similar simplified-issue term life
product launched in June 2016, which is available in 49 states with more than
$1 billion in issued coverage in less than one year.
“We want to
continue to fill the sizable need for accessible, user-friendly life insurance
in the market,” said Susan Sachatello, senior vice president, TruStage.
“Expanding on the tremendous momentum of our simplified term life insurance
product launched just one year ago, we seek to further grow our offerings to
make it simple and easy for consumers to secure coverage that protects families
and meets their specific needs.
