Wednesday, January 24, 2018

Building a Staff for Today’s Convenience Economy

By Karim Habib, Director, Sales & Marketing Lender Development Program

Today’s convenience economy continues to change your members’ expectations of your credit union. This, in turn, is likely changing your expectations of your staff. In fact, The Financial Brand’s Top 10 Retail Banking Trends and Predictions for 2018 noted that to “recruit or retain talent to meet changing needs” was one of the fastest rising priorities for their panel of financial services leaders.

The key to recruiting and retaining talent is knowing what employees’ expectations are of you. Gallup asked employees how important certain attributes are when considering whether to take a job with a different organization. Respondents placed the greatest importance on a role and an organization that offers them:
  1. The ability to do what they do best
  2. Greater work-life balance and better personal well-being
  3. Greater stability and job security
  4. A significant increase in income
  5. The opportunity to work for a company with a great brand or reputation

As members' financial needs and expectations change, credit unions that deliver a relevant and more memorable experience will prosper. As one participant in The Financial Brand study noted: "Investing in new skill sets will be critical... Now more than ever, the right talent is truly a competitive advantage."

Learn steps you can take to address each of these five concerns, and build a staff for today's Convenience Economy. Read the full article here.