Wednesday, February 14, 2018

Giving Back: It's About People, Purpose and Perseverance

By Robert N. Trunzo
President, CEO

Today, leading companies drive success when they inspire employees to share, support and believe in a common purpose. They stay focused on their customers. They innovate, and they strive to make a positive impact on the world around us.

These all matter to the purpose-driven company, but don’t underestimate the value of corporate giving. It matters for many reasons, and it can have a significant impact on your business. In fact, more and more research now shows socially responsible companies have more loyal customers who can drive stronger business results.

Whether you value corporate giving for business reasons – or because it’s simply the right thing to do – I can tell you it’s definitely worth the investment. I can also tell you about three trends that have helped us continue our strong, dedicated program for giving back:

  1. We recognize it as part of our company culture.
  2. We give with purpose.
  3. We’ve made it a tradition.

Celebrating Tradition: 50 Years of Giving
This year, we're not only continuing our tradition of giving, we're celebrating it. That's because, as of today, the CUNA Mutual Group Foundation has been giving back for over half a century. In honor of this milestone, we’re contributing $20 million to our foundation. 

This new funding creates a substantial impact today, and it helps to ensure that our foundation is funded for years to come. And, should we encounter economic downturns in the future, we will still be in a position to be there for others when they need us most. This is who we are, and – more importantly – this is what we do.

Click here to read the full post on Robert's LinkedIn profile.
Or click here to learn more about the CUNA Mutual Group foundation.