We are coming together with PSCU – the nation’s premier
payments CUSO – to explore opportunities surrounding the expanded use of
data and analytics, with a goal of benefiting credit unions and the industry as
a whole.
“PSCU
has been an industry leader in data and analytics for several years, and we are
now placing more of a focus on these offerings than ever before,” said Tom
Gandre, Chief Operating Officer for PSCU. “We are excited to come together with
another industry leader to drive home the value of analytics for the credit
union industry.”
PSCU’s Member Insight is a suite of advanced
analytics tools that helps credit unions uncover the information they need to
understand the performance, profitability, growth opportunities and risk
mitigation in their credit, debit, bill pay and ATM portfolios. Credit union
users currently derive insights and actions based on thousands of database
searches conducted annually. CUNA Mutual AdvantEdge Analytics provides
comprehensive technology and data analytics services for credit unions, helping
credit unions effectively harness the power of data in new and insightful ways.
“This
is an exciting step for industry collaboration between PSCU and CUNA Mutual
Group as we explore new ways to bring a better digital experience for credit
unions and their members,” said Shazia Manus, chief strategy and business
development officer for AdvantEdge Analytics. “Together, we will
continue to not only address the evolving data analytics needs of credit
unions, but more importantly, we will continue to build the digital ecosystem
to improve the member financial experience overall.”
The
new partnership will explore innovation and strategic development ideas by
leveraging collective capabilities in digital and analytics solutions,
including additional infrastructure for the AdvantEdge Analytics™ Data
Platform, as well as connections with PSCU’s Advisors Plus and contact centers.
The companies will also explore areas to further enable actionable growth
strategies through data analytics that will improve member intelligence and
accelerated analytics adoption to help strengthen credit unions for the future.
Click here for more information.
