February 20, 2016

Stay Tuned for What Matters Now: Insights from Millennials

What matters most to Millennials? This generation is often described in generalizations, but it's one with a variety of needs. Making up 25% of the US population1, Millennials cut across life stages with almost half being parents2. Of those parents, nearly 4 in 10 are likely to be in the market for a new car in the next 18 months.



What Matters Now: Insights from Millennials builds on our 2015 research which revealed how middle-income Americans define success. Soon, we’ll provide a deeper understanding of this from Millennials' perspectives.

Credit unions will gain in-depth insights into the motivations, worries and hopes of different Millennials groups that will inspire them to engage and evolve with these members and potential members in new and different ways.

We'll release our 2016 research next month at CUNA's Marketing & Business Development Conference. You can join us on Tuesday, March 22, from 2:45-3:45 p.m. to be the first to hear about the research.

What Matters Now is part of an ongoing insights program to learn from middle-income Americans and credit union members.

CUNA Mutual Group has more than 2 million conversations with credit union members each year and a database of more than 65 million credit union members. We believe that by listening to members and sharing insights with our credit union customers, we can improve our collective ability to serve credit union members.


1Census.gov
2The Futures Company and TGI 2015