Connecting with Millennials is the goal of many businesses today. But, the credit union movement is poised for success with this generation for one simple reason: shared values.
Research draws a picture that seems all too familiar for anyone who's familiar with our industry:
- Millennials are loyal to brands who support the greater good.
They care about charitable causes and volunteerism. They'll activate their friends to support causes they care about.
- Millennials care about family.
They dominate the new parenting demographic, and most see parenting as a team sport.
- Millennials are concerned with debt.
Many are struggling with student loan debt and childcare costs.
- Millennials understand the value of saving for retirement.
They're outpacing all other generations with retirement savings.
We asked them how credit unions can make better connections, and these videos reflect their thoughts:
For more Millennial insights, take a look at our What Matters Now 2016 research or #MillennialPOV on Twitter. Or, check out this group's feedback on their top financial priorities here.
How are you connecting with Millennials today?