February 9, 2017

Convenience is Driving Our Lives - And Your Business Model

By Tim McAdow, Vice President, Sales Operations & Marketing



Could you ever go back to using a flip phone or having no cell phone at all? How about staying connected with family and friends without social media, traveling without GPS or working out without an exercise tracker on your wrist?

Today's consumers rely on technology more than ever to make their everyday lives easier. And, their growing need for simplification is dramatically changing how they interact with their credit unions.

As Raffo Wimsett, Campus Relations Partner at Commonwealth Credit Union in Kentucky says in this short video, innovation has taken member expectations to new levels. "Life's busy. Now I can just hit my thumbprint on my phone, and that takes me right into my online app. And now I have everything I could want -- one, two, three -- laid out for me."

Watch the rest of Raffo’s story to learn how the need for convenience is shaping the way he serves members.


What's your credit union's plan for serving members where, how and when they prefer? Check out Succeeding in Today's Convenience Economy to learn three key steps credit unions should consider implementing to meet their members' growing expectations.