Wednesday, September 5, 2018

TruStage Exceeds $6 Billion in Issued Coverage Less Than 2 Years After Introduction

We have good news from our consumer insurance brand TruStage today. Its simplified-issue life insurance products have exceeded $6 billion in issued coverage. 

TruStage offers term and whole life insurance policies. It was among the first to offer a suite of simplified-issue term and whole life insurance products to customers via a completely digital, automated application process that yields a decision within minutes by answering just a few questions. This avenue accounts for more than $1 billion in coverage issued to date.  And, since its launch in November 2016, TruStage simplified-issue life insurance has expanded its customer base across 49 states. 

TruStage designed these products by incorporating consumer feedback and retail best practices to offer younger, middle-market and diverse consumers a wide range of protection options to cover home mortgages, children’s education, income replacement and final expenses. Coverage options are calculated and presented based on the buyer’s budget rather than a set coverage amount.

TruStage structures its products around the concept that protecting loved ones rests at the core of purchasing life insurance. The online application asks for the name of the beneficiary at the beginning of the process, displaying that name through each step to remind applicants whom they are protecting. 

Protecting more than 20 million members, TruStage insurance products and programs include auto, home, life, accidental death and dismemberment and health insurance. They’re available to consumers across the U.S. helping build financial security for their families. 

For more information, see the full press release, or go to